Out-service your competition
Principle 1: Ensure you are easy to do business with
Principle 2: Show each customer you know them
Principle 3: Create an effective service team
Principle 4: Leverage technology to your advantage
Are you ahead of the technology curve or behind? Look at your competition. Are you using disparate technologies that do not work together toward the goal of capturing the customer? Your platform and infrastructure must integrate. Once you’ve collected your data, do you know how to display it? How do you build a portal that allows the consumer to have a small moment of WOW? If you look at Amazon’s website, they use some great innovation in their technology stack, but they are continually searching for ways to improve. How can you leverage technology to wow your customers? Anything is possible with the right technology partner. Your goal should be to evaluate your technologies and find a solution that grows with your business, impresses your customers, and gives you an innovative edge over your competitors.
Principle 5: Measure what matters, learn, and grow
Technology provides an abundance of data - but are you aggregating data that matters? Collecting information is often the easy part. Managing, measuring, interpreting, and integrating it into your business is the challenge. Your goal should be to find a partner that specializes in aggregating data and putting it in a format you can use for continuous improvement.
Which businesses will survive and grow?
Businesses delivering the best customer service will be the ones that survive and thrive. Competition over price, geographical proximity, or brand recognition isn’t going to win the customers of tomorrow. Your customers will shop in the places that serve them best. As technology evolves, so must your customer service. It’s getting harder and harder to WOW a customer, but that is precisely what you must strive to do.
Acumen Solutions has the expertise to help you impress your customers. We understand excellent customer service and ways to leverage technology and data to deliver a better customer service experience.