Customers can now benefit from extended merge functionality that is applicable to all standard and customer objects in salesforce

San Francisco, CA ( Dreamforce) November 18, 2013 -- Acumen Solutions today announced it has launched the Merge Any Object tool on's AppExchange. The Merge Any Object tool empowers businesses to connect with customers, partners and employees in entirely new ways. Acumen Solutions built this add-on to support a number of internal projects. Given that there are more than 11,000 points accumulated on Salesforce IdeaExchange, an online forum to share ideas and feedback to enhance products, to allow any standard or custom object to be merged, the company decided to share it with the broader community. Now, Salesforce developers and administrators can use Merge Any Object to confidently remove duplicate data within the Salesforce system. This announcement was made today at’s Dreamforce 2013 in San Francisco. Acumen Solutions will be in booth N1903 in the Dreamforce Expo.

Built on the Salesforce Platform, the world’s leading cloud platform for social and mobile business apps, Merge Any Object is immediately available for deployment on the AppExchange at

Comments on the News

“We are pleased to be able to share Merge Any Object with the Salesforce community by launching it on the AppExchange,” said Shally Bansal Stanley, Managing Director, Acumen Solutions. “This functionality has been heavily requested by Salesforce users for over six years. Our team was able to utilize the feedback from IdeaExchange to build an innovative solution that solves a common problem that users experience. We hope that the Salesforce community will find this app as helpful as we have.”

“The future of enterprise apps is social, mobile and connected,” said Leyla Seka, vice president, AppExchange and Partner Operations, “Partners such as Acumen Solutions are leveraging the power of the Salesforce Platform to give companies the tools they need to create deeper connections with customers and accelerate their transformation into customer companies.”

Product Key Features

Merge Any Object extends the out-of-box merge functionality provided by Salesforce for Accounts, Contacts and Leads to any standard or custom object. Users can compare up to three records, choose a master record, then select field values from the master record, or from the other records, that would like to be saved in the merged record. The master record will be saved with the merged values, and the other two records will be deleted. All related records, such as notes, attachments, and activities, will still be associated with the new merged record.

Dreamforce 2013 is the world’s largest vendor technology conference, and expects more than 120,000 people to register to attend this year's conference and experience the power of social and mobile cloud computing and connect with their customers in a whole new way. With more than 1,100 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sheryl Sandberg, COO of Facebook; Marissa Mayer, President and CEO of Yahoo!; and Deepak Chopra, Founder of The Chopra Foundation. Dreamforce 2013 offers attendees everything they need to accelerate their customer and company transformation in four days - all under one roof.


November 18, 2013